Date of Award

1994

Document Type

Thesis

Degree Name

Master of Business Administration

Department

Business

First Advisor

Daniel W. Kemper

Second Advisor

Edward A. Abraham

Third Advisor

Karen Johnson

Abstract

Research shows that fund raising for public or private uses has existed for centuries. Since the 1900's, fund raising efforts have become more organized with specific goals, plans, and time limits, yet they still generally serve the public and not individuals.

Life saving medical treatments that were once regarded as experimental are now readily available yet are not without financial constraints. Unfortunately, the very people who need health insurance to support such treatments find themselves unable to get insurance at any price. Thus, an urgent need for fund raising by private families to finance non compensated health care bills are becoming increasingly more prevalent.

The intent of this thesis is to develop a specific business plan in a manual format to be used as a fund raising program for an under or non insured critically ill child.

An investigative research was conducted into past and present fund raising methods. The resulting information along with the processes required to establish a fund raising company, create a trust for the monies raised, market and stage fund raising events, and solicit Bone Marrow Transplant donors from the general public was compiled into a manual.

The manual was then reviewed by several experts from development, marketing, business, and medical fields. The expert reviewers were then asked specific questions regarding the manual. The reviewers' comments were then summarized and incorporated into the manual.

The results of this study suggest that family members of critically ill patients experience varied degrees of emotional turmoil and that the effectiveness of this manual might likely depend on how well that stress is managed and on outside support systems to start and follow through the fund raising process.

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