Student Type
Undergraduate
Faculty Sponsor
Amy Estlund
Date
4-12-2022
College Affiliation
College of Science, Technology, and Health
Department
Public Health
Submission Type
Poster
Abstract
For this project, our team focused on formulating a campaign that would encourage COVID-19 vaccinations. COVID-19 vaccinations are low in the Saint Charles area for young adults, and teenagers. Due to the St Charles Public Health Department contacting us due to the continued low vaccine rates, we focused our COVID-19 Vaccine campaign on high schoolers and young adults. In addition to analyzing national data, we interviewed the St.Charles Public health department to gather data and interviewed current high school capstone students from the St Charles Center for Advanced Professional Studies (CAPS) to understand why vaccine uptake was so low. After gathering this information, we formulated the goals and objectives we wanted our campaign to meet. We aimed to increase self-efficacy in teenagers. In addition, to this, we focused on discrediting common myths and misconceptions regarding the vaccine. Lastly, it was important to ensure we provided succinct facts to encourage COVID-19 vaccination. Through studying different social theories, we selected methods that would work best to convey our messages. Formulating flyers, social media posters, and tweets all aimed towards teenage and young adults audiences.
Recommended Citation
Rodriguez, Rosa; Fauntleroy, Kortney; and Folan, Isobel, "Know Your Facts Get Vaxxed" (2022). 2022 Student Academic Showcase. 2.
https://digitalcommons.lindenwood.edu/src/Posters/Session1/2
Publication Date
2022
Included in
Know Your Facts Get Vaxxed
For this project, our team focused on formulating a campaign that would encourage COVID-19 vaccinations. COVID-19 vaccinations are low in the Saint Charles area for young adults, and teenagers. Due to the St Charles Public Health Department contacting us due to the continued low vaccine rates, we focused our COVID-19 Vaccine campaign on high schoolers and young adults. In addition to analyzing national data, we interviewed the St.Charles Public health department to gather data and interviewed current high school capstone students from the St Charles Center for Advanced Professional Studies (CAPS) to understand why vaccine uptake was so low. After gathering this information, we formulated the goals and objectives we wanted our campaign to meet. We aimed to increase self-efficacy in teenagers. In addition, to this, we focused on discrediting common myths and misconceptions regarding the vaccine. Lastly, it was important to ensure we provided succinct facts to encourage COVID-19 vaccination. Through studying different social theories, we selected methods that would work best to convey our messages. Formulating flyers, social media posters, and tweets all aimed towards teenage and young adults audiences.