This study is part of a larger dissertation study that explored perceptions of Public Relations (PR) among graduate higher education publics regarding distance learning as contrasted with face-to-face learning contexts. Today, online degrees are seen as inferior to traditional, face-to-face classroom degrees, and because one primary goal of obtaining a higher education degree is to receive gainful employment, this portion of the dissertation study assessed employer perceptions of online versus traditional education at the graduate level. Human resource administrators from educational establishments who had experience hiring people with graduate education degrees were interviewed. The findings of this study indicate that employers have a positive impression of online learning, dependent on the discipline. However, employers do not hold a positive view of degrees obtained from for-profit institutions. Lastly, the findings indicate that colleges and universities should strive to ensure rigor and quality in their online offerings while exploring ways to engage students in their virtual classrooms.
Winslow, Cessna and Allen, Logan
"How They See It: Employer Perceptions of Online Versus Traditional Learning at the Graduate Level,"
Journal of Educational Leadership in Action: Vol. 6:
2, Article 8.
Available at: https://digitalcommons.lindenwood.edu/ela/vol6/iss2/8
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