Date of Award

2006

Document Type

Thesis

Degree Name

Master of Communication

Department

Business

First Advisor

Michael Castro

Second Advisor

Darren Collier

Third Advisor

Phil Chaeney

Abstract

This Culminating Project describes the design process from many different perspectives. It includes the designing of a book of poetry enabling me to apply design concepts.

Working as a graphic designer in the early twenty first century has provided opportunities to witness the effect that technology has had on the industry. Through the ongoing research, the change in roles of the modern graphic designer is established. Also during this time, print and digital media aggressively work toward a merger. When choosing to do a book for the Culminating Project, it was taken into consideration what the digital and print world would have on this experience.

After acquiring twenty poems, written by Lerner Kolb in the year 2000, there was much knowledge needs to be acquired before the actual design process began. It was necessary to develop a basic knowledge of poetry in order to successfully design the book.

There are five aspects of the book building process that are explained in this written component of the project. They cover budget, knowledge of intended market, cover design, typography, and interior design.

A history of books as well as a history of typography is overviewed. The Gutenberg Bible is commonly known as the first mass-produced book. This is one of the events in history that forever changed human communication. Parallel to the growth of the printing industry, the typography industry grew at similar rates due to the symbiotic relationship of the two. Though the end result may be the same, the book publishing industry has dramatically changed in the last century.

Creating a book requires many decisions, all which have to be approved by the client. One of the main goals of this project was to produce a poetry book that the client felt was designed specifically for her writings. From concept to completion, the client was kept in the loop of the progress. The end result being a uniquely designed poetry book titled, Come Closer.

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