Date of Award
Master of Arts in Digital and Web Design
Dr. Jason Lively
Professor Andrew Allen Smith
Rev. Dr. Nicole Torbitzky
Utilizing social media to draw and build a community of followers is the typical work of the modern Influencer and large organizations. But for a small church, using social media may seem like a wasteful or exasperating experience due to the sheer work that is involved in the enterprise and inconsistency brought on by a lack of strategic thought. The development of this assessment and philosophical metric focuses less on statistical metrics and more on stable principles that relate to values, context, and culture.
Sparkman, Heather R., "Strategic Social Media for Small Congregations" (2021). Theses. 78.