Strategic Social Media for Small Congregations

Author

Heather R. Sparkman, Lindenwood University

Date of Award

12-2021

Document Type

Thesis

Degree Name

Master of Arts in Digital and Web Design

Department

Web Design

First Advisor

Dr. Jason Lively

Second Advisor

Professor Andrew Allen Smith

Third Advisor

Rev. Dr. Nicole Torbitzky

Abstract

Utilizing social media to draw and build a community of followers is the typical work of the modern Influencer and large organizations. But for a small church, using social media may seem like a wasteful or exasperating experience due to the sheer work that is involved in the enterprise and inconsistency brought on by a lack of strategic thought. The development of this assessment and philosophical metric focuses less on statistical metrics and more on stable principles that relate to values, context, and culture.

Comments

Copyright 2021, Heather R. Sparkman.

Recommended Citation

Sparkman, Heather R., "Strategic Social Media for Small Congregations" (2021). Theses. 78.
https://digitalcommons.lindenwood.edu/theses/78