Date of Award
12-2023
Document Type
Thesis
Degree Name
Master of Science, Digital Marketing
Department
Business
First Advisor
Andrew Smith
Second Advisor
Clayton Smith
Third Advisor
Kyle Coble
Abstract
This project focuses on how to enhance a brand by incorporating merchandise for the brand and utilizing a social media content schedule to push out content consistently and uniformly. The primary beneficiary of this project is J.E.D.I. Brew Co, a small craft brewery out of Southern Illinois. The aim of the project is to study the important aspects of marketing and brand awareness, in order to help a brand better promote themselves. Ultimately, the project studies consumer engagement, advertising, experiential marketing, storytelling, and consumer behavior to help brands understand how these things affect and aid their business.
Recommended Citation
Imming, Rachel, "Enhancing a Brand with the Introduction of Merchandise and a Social Media Content Schedule" (2023). Theses. 734.
https://digitalcommons.lindenwood.edu/theses/734
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.