Date of Award
11-2023
Document Type
Thesis
Degree Name
Master of Science in Digital Marketing
Department
Education
First Advisor
Clayton Smith
Second Advisor
Andrew Smith
Third Advisor
Krista Tucciarone
Abstract
Social media usage, content creation and consumption has increased steadily throughout the years. This facet has impacted the event industry and their audiences’ expectations of immersive and high-end digital opportunities with the goal of memory capturing and user generated content. In addition to providing digital event opportunities, meeting audiences on their psychological level when in attendance at events heightens the likelihood of revisits, word-of-mouth, and social media sharing. The two main psychological aspects to study are that of belonging and internal motivation. In the event field, belonging is the feeling or association to a community of peers and internal motivation is the desire to seek out positive and enjoyment-inducing experiences.
Recommended Citation
Matoushek, Denise, "The Psychological Motivations of Attendees to Engage and Share Their Event Experiences" (2023). Theses. 728.
https://digitalcommons.lindenwood.edu/theses/728
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.