Date of Award


Document Type


Degree Name

Master of Business Administration



First Advisor

Daniel W. Kemper

Second Advisor

Jan Kniffen

Third Advisor

Karen Johnson


This thesis will focus on the feasibility of implementing, operating, and managing a free standing comprehensive breast diagnostic center for the detection of breast disease.

The important concern for diagnosis, treatment, and management of breast cancer in women is no new theory to the health care industry. Current public awareness of breast cancer is at an all time high. Every day the American public hears some aspect on the subject, whether it is on the evening news, TIME magazine, or just by word of mouth at the office.

This business plan will provide an all encompassing prospectus for potential investors to make a sound, logical, and accurate business decision in determining the appropriateness of investing in a comprehensive breast diagnostic center.

Included in

Business Commons