Date of Award


Document Type


Degree Name

Master of Science in Digital Marketing



First Advisor

Andrew Allen Smith

Second Advisor

Justin Kussman

Third Advisor

Clayton Smith


The directed project has two parts: the Prospectus for AMC 60000 Thesis/Directed Project I, and the website for AMC 61000 Thesis/Directed Project II. The website takes this information and puts it into resources, namely infographics and videos. My goal is to help small businesses, whether they are established and transitioning from traditional to digital marketing, or brand new and are starting their marketing strategies from scratch. Throughout this project, they’ll learn the importance of navigating social media marketing, content marketing, search engine optimization, and digital marketing through the COVID-19 pandemic and beyond.

Included in

Marketing Commons