Date of Award
7-2021
Document Type
Thesis
Degree Name
Master of Science in Digital Marketing
Department
Marketing
First Advisor
Andrew Allen Smith
Second Advisor
Justin Kussman
Third Advisor
Clayton Smith
Abstract
The directed project has two parts: the Prospectus for AMC 60000 Thesis/Directed Project I, and the website https://eguyer123.wixsite.com/directedproject2 for AMC 61000 Thesis/Directed Project II. The website takes this information and puts it into resources, namely infographics and videos. My goal is to help small businesses, whether they are established and transitioning from traditional to digital marketing, or brand new and are starting their marketing strategies from scratch. Throughout this project, they’ll learn the importance of navigating social media marketing, content marketing, search engine optimization, and digital marketing through the COVID-19 pandemic and beyond.
Recommended Citation
Guyer, Emily Lenore, "Digital Marketing for Small Businesses During COVID-19 and Beyond" (2021). Theses. 53.
https://digitalcommons.lindenwood.edu/theses/53