Date of Award

5-2023

Document Type

Thesis

Degree Name

Master of Science in Fashion Business and Entrepreneurship

Department

Fashion

First Advisor

Chajuana Trawick

Second Advisor

Caira Butler

Third Advisor

Wendy Young

Abstract

Blogging made its debut in 1993 and from that point on the internet would change forever. This project is a lifestyle blog that will highlight the diversity of the word sustainability, focus on the final product and the sustainable methods or practices to get to that final product and dive into the history of blogging and the history of fashion sustainability. This entire project will showcase specific items of women's clothing (the final product) and the sustainable methods or processes involved in creating those final products. This project specifically defines the similarities and differences between the terms eco-friendly, sustainable, green, and greenwashing. Throughout this project, the author highlights important dates in the history of blogging and the history of fashion sustainability. The first term for a blog was called a 'weblog' meaning a documentation or log on the World Wide Web. This blog is an extension of the author's personality and style in an online platform and thus took extensive behind-the-scenes research to make everything right. The behind-the scenes qualitative data collected was comparing and contrasting specific details among 10 to 15 different blogs. This blog is an extension of the author's personality and style in an online platform and thus took extensive behind-the-scenes research to make everything right. The author's innovative contribution to this industry will be to educate her readers so they can make more sustainable choices in their daily life. All of the data collected for this project was from qualitative sources. I used a document analysis method to collect and compare data from my favorite fashion and lifestyle blogs. This project is a continuation of the author's lifestyle blog focusing on sustainable brands, women's fashions and beauty, and lifestyle finds. From graduate seminars I and II, the author discussed both the history of blogging and the history of sustainability. The author's main focus is on sustainability items and clothing pieces (the final product) and methods and practices used to reach that final product.

Creative Commons License

Creative Commons Attribution-NonCommercial 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

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