Date of Award

Fall 12-2020

Document Type

Thesis

Degree Name

Master of Science (MS)

Department

Social Media and Digital Content Strategy

First Advisor

Andrew Smith

Second Advisor

Krista Tucciarone

Third Advisor

Clayton Smith

Abstract

This thesis project examines best practices in crisis communications at institutions of higher learning during the beginning stages of the COVID-19 pandemic. With a large amount of literature stating the importance of video content in the digital realm, video communications were closely examined and compared with non-video communications in terms of efficacy and successful engagement on social media platforms. The final deliverable for the project is a website where communications professionals can access resources, data, and research on these crisis communications, all delivered through accessible blogs and videos.

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