Date of Award
12-2025
Document Type
Thesis
Degree Name
Master of Science: Digital Marketing
First Advisor
Andrew Smith
Second Advisor
Krista Tucciarone
Third Advisor
Adam Donohue
Abstract
Creating and implementing a sound digital marketing strategy is a crucial element to consider as an independent musician. In this thesis report and the strategy guide that follows, a number of current digital marketing strategies are discussed at length. The strategies that are discussed in this report and within the strategy guide have been gleaned through semi-structured qualitative interviews with two separate up-and-coming music artists. The information shared by these case studies has been documented and synthesised into this report, as well as, into a comprehensive strategy guide that has been written to aid fledgling music artists in their digital marketing endeavors.
Recommended Citation
Hilburn, William Elree, "A Comprehensive Digital Marketing Strategy Guide For Independent Musicians" (2025). Theses. 1664.
https://digitalcommons.lindenwood.edu/theses/1664
Creative Commons License
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