Date of Award
1989
Document Type
Thesis
Degree Name
Master of Business Administration
Department
Business
First Advisor
Robert Sullentrup
Second Advisor
Bernard Weinrich
Third Advisor
Anders Johnson
Abstract
This culminating project will focus on product innovation. A product reaches the inflection point of the life cycle curve when the product moves from the growth stage to the maturity stage.
Industrial products are reaching product maturity as fast as technology permits. Its is real world situation for product to reach their maturity stage and either find new growth paths or be deleted, from a companies portfolio.
Product managers are the specialists that are responsible in providing the direction necessary to innovate an industrial product. They must be learn how to coordinate internal factors such as shipping, finance, inventory, marketing, and R & D and perceive external factors as competition and customer needs as well as other outside factors.
The purpose of this thesis is to learn what the common threads are that connect all of the important internal and external variables together to innovate a mature product.
Recommended Citation
Tchen, Jonathas K., "Product Innovation: The Internal and External Factors That Affect the Revival of a Medical Diagnostics Product" (1989). Theses. 1552.
https://digitalcommons.lindenwood.edu/theses/1552
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