Date of Award

1997

Document Type

Thesis

Degree Name

Master of Science

First Advisor

Michael Castro

Second Advisor

Thomas Dehner

Third Advisor

Michael Kramer

Abstract

This project explores systems theory and practice as applied to Communications. A system is an organized or complex whole; an assemblage or combination of things, or parts forming a complex or unitary whole. A system is made up of (1) inputs, (2) operations (or processes), (3) outputs. Each interacts with, and is dependent on the proper functioning of the other. If something happens to one part the others parts are affected. Thus, within an organization, what happens to one can affect the whole.

An organization is a system. The systems approach has three goals: ( 1) to define relationships both internal and external to the business organization, (2) to see the pattern of these relationships, and (3) to see the overall purpose of the relationship.

Systems, such as an organization, tend to be in a dynamic relationship with its environment, receiving various inputs, transforming them in some way, and producing outputs. The receiving of inputs in the form of information, along with feedback regarding outputs, allows the process of communication which can impact the prospect of change.

Acquiring a broad comprehension of the nature of systems-oriented theoretical approaches to organizations and social issues around us is of primary importance in order to execute the process of communication.

As students of systems and organizations, as they relate to the process of communication, we must understand the historical development of systematic approaches in order to stimulate knowledge and ultimately improve the experiential quality of the process of change in organizations and social systems.

This project will discuss systems, understanding changing social systems and related issues. It will also review the work of significant theorist that emphasizes the process of planned change, how change is created, implemented, evaluated , maintained, and resisted.

Change is the most critical factor affecting the lives of individuals as well as the operations of a business enterprise. Those who can adapt to it survive; those who cannot, stagnate and may even die.

Download

Share

COinS