Date of Award

1993

Document Type

Thesis

Degree Name

Master of Business Administration

Department

Business

First Advisor

Susan B. Dunton

Second Advisor

Joseph Ancona

Third Advisor

James McHugh

Abstract

The purpose of this study is to conduct a research investigation of the use of executive recruitment. While corporate America automates and downsizes in order to compete in the worldwide market, workers try to find creative ways to market themselves and use the best means to locate jobs in this competitive environment.

The main focus of this study is to determine the primary means used to locate high-tech sales positions in the data communications industry. This could vary from executive recruiters, classified ads, personal referrals, and other miscellaneous methods.

The following paper is an empirical study, designed to provide an informative database that will be used in the verification of the hypothesis. The hypothesis of this study is, most sales people in the Local Area Network (LAN) and Wide Area Network (WAN) industry use executive recruiters as the means to secure positions in this industry.

An analytical study was conducted through primary research. 132 sales people participated in the study, 122 males and 10 females. The subjects were administered a one-page survey designed to gather the appropriate information to prove or disprove the hypothesis. The results of the study produced enough evidence to disprove the hypothesis. 2

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