Date of Award
7-2025
Document Type
Thesis
Degree Name
Master of Science in Digital Marketing
First Advisor
Kyle Coble
Second Advisor
Andrew Smith
Third Advisor
James Hutson
Abstract
This project investigates how artificial intelligence can help brands and marketers connect more effectively with Generation X, Millennials, and Generation Z. The literature review lays the groundwork that focuses on consumer behaviors and the integration of AI into digital marketing practices for each generation. The second part of the project involves a secondary data analysis of 21 recent marketing surveys and reports that explores topics related to trust, personalization, and social media. By integrating the findings into an insightful guidebook, marketers will be able to maximize these insights into clear actionable strategies.
Recommended Citation
Harrer, Matthew, "Customizing AI Strategies Across Multiple Generations" (2025). Theses. 1422.
https://digitalcommons.lindenwood.edu/theses/1422
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.