Date of Award
7-2025
Document Type
Thesis
Degree Name
Master of Arts in Digital Marketing
First Advisor
Andrew Allen Smith
Second Advisor
Merve Yanar Gurce
Abstract
The findings reveal that data analytics plays a crucial role in shaping marketing strategies in agriculture. Generational shifts, particularly among Gen Z and Alpha, are driving changes in consumer preferences and expectations. Influencers are also playing an increasingly important role in shaping the perception of agriculture and food among these generations.
Recommended Citation
Schweigert, Lexi, "The Evolution of Agriculture Marketing: Harnessing Data Analytics to Understand Generational Shifts and Influencer Trends" (2025). Theses. 1414.
https://digitalcommons.lindenwood.edu/theses/1414
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.