Date of Award
7-2025
Document Type
Thesis
Degree Name
Master of Arts in Graphic Design
Department
Art
First Advisor
Krista Tucciarone
Second Advisor
Denny Schmickle
Third Advisor
Kyle Coble
Abstract
This thesis examines how design strategies informed by color psychology and experimental aesthetics can be used to strengthen the visual identity and recruitment efforts of the Benedictine College Art & Design Department (BCAD). Following the recent addition of Graphic Design as a major and the department’s name change in 2021, there has been a noticeable gap in public awareness and printed promotional materials tailored to prospective students. Grounded in theoretical frameworks, such as D. E. Berlyne’s optimal arousal theory, and supported by survey responses from current Art & Design students, this project identifies key needs in marketing to prospective students. This project addresses the gap through a research-driven campaign designed to elevate the department’s visibility while maintaining alignment and cohesion with Benedictine College’s brand identity.
Recommended Citation
Fink, Claire Pauline, "Benedictine Art and Design: How Color Psychology Can Positively Influence Department Enrollment" (2025). Theses. 1410.
https://digitalcommons.lindenwood.edu/theses/1410
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