Date of Award

1988

Document Type

Thesis

Degree Name

Master of Business Administration

Department

Business

Abstract

The thesis, "A Study of the Rubber Tire Industry," provides an in-depth analysis of structural changes and technological innovations within the tire industry. It examines the evolution of the industry's structure, particularly over the past 50 years, highlighting trends in firm concentration, market behavior, and technological advancements. Key themes include the decline in the number of firms due to mergers, bankruptcies, and acquisitions, as well as the dominance of a few major players like Goodyear and Firestone.

The research delves into how market dynamics, such as the original equipment (OE) and replacement tire markets, influence industry structure. The thesis also explores the impact of technological changes in tire manufacturing processes and product design, including the introduction of radial tires and advancements in materials like steel and synthetic fibers. It highlights how these innovations have affected economies of scale, barriers to entry, and competition.

Additionally, the study discusses diversification efforts among major tire companies, their forward and backward integration strategies, and the effects of government regulations and energy shortages on the market. It concludes with a look at future trends, such as self-sealing and high-mileage tires, and the implications of multinational investments and global competition on the tire industry’s future landscape.

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