Early Consumer Purchase Indicators for Art as a Non-Traditional Investment
Start Date
23-4-2026 12:00 AM
Description
The purpose of this study is to better understand what motivates people to invest in art by conceptualizing cosmopolitanism as an attitude toward investing in art, which includes three factors: personality traits, values, and consumer behavior. The study builds on previous research on cosmopolitan consumers by identifying factors that affect investment intentions, specifically open-mindedness, materialism, consciousness of kind, global consumption orientation, and international exposure. The researchers developed a survey to collect data on these independent variables and the dependent variable, investment attitudes. The study will contribute to consumer behavior literature by applying theories and concepts such as the Theory of Planned Behavior. Through statistical analysis, the researchers hope to discover which factors of cosmopolitanism are the strongest predictors of people’s investment intentions and how socio-economic status can impact people’s perceived behavioral control. Art can be seen as both a cultural good and an economic good. By looking at what motivates consumers to purchase art internationally, the study will allow for a better understanding of how identity and values affect consumer decision-making.
Recommended Citation
Busso, Evangeline, "Early Consumer Purchase Indicators for Art as a Non-Traditional Investment" (2026). 2026 Student Academic Showcase. 12.
https://digitalcommons.lindenwood.edu/src_2026/oral_presentation/1/12
Early Consumer Purchase Indicators for Art as a Non-Traditional Investment
The purpose of this study is to better understand what motivates people to invest in art by conceptualizing cosmopolitanism as an attitude toward investing in art, which includes three factors: personality traits, values, and consumer behavior. The study builds on previous research on cosmopolitan consumers by identifying factors that affect investment intentions, specifically open-mindedness, materialism, consciousness of kind, global consumption orientation, and international exposure. The researchers developed a survey to collect data on these independent variables and the dependent variable, investment attitudes. The study will contribute to consumer behavior literature by applying theories and concepts such as the Theory of Planned Behavior. Through statistical analysis, the researchers hope to discover which factors of cosmopolitanism are the strongest predictors of people’s investment intentions and how socio-economic status can impact people’s perceived behavioral control. Art can be seen as both a cultural good and an economic good. By looking at what motivates consumers to purchase art internationally, the study will allow for a better understanding of how identity and values affect consumer decision-making.