How Newspapers Proliferated Sports in St. Louis in the 1960's
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Start Date
24-4-2025 12:00 AM
Description
Known for its passionate fanbase, St. Louis has a unique position for the sports scene. This goes back as far as the 1960’s, where the city was in a position it hadn’t been before, with four different professional sports franchises, including all four in St. Louis at the same time for one year. Scholars have examined different aspects of how multiple sports franchises in major cities have affected them, including financial and media coverage, but have failed to examine how newspapers were able to cover professional sports year-round in a market that was passionate about their hometown teams. In this article, I will examine St. Louis sports from a media lens, particularly using the 1960’s in sports as a case study of how newspaper media was able to cover professional sports in the city, including the run of success the St. Louis Baseball Cardinals had during the decade, the introduction of the St. Louis Football Cardinals and St. Louis Blues, along with the death of the St. Louis Hawks.
Recommended Citation
Buehler, Jack, "How Newspapers Proliferated Sports in St. Louis in the 1960's" (2025). 2025 Student Academic Showcase. 4.
https://digitalcommons.lindenwood.edu/src_2025/Oral_Presentations/oral_presentations/4
How Newspapers Proliferated Sports in St. Louis in the 1960's
Known for its passionate fanbase, St. Louis has a unique position for the sports scene. This goes back as far as the 1960’s, where the city was in a position it hadn’t been before, with four different professional sports franchises, including all four in St. Louis at the same time for one year. Scholars have examined different aspects of how multiple sports franchises in major cities have affected them, including financial and media coverage, but have failed to examine how newspapers were able to cover professional sports year-round in a market that was passionate about their hometown teams. In this article, I will examine St. Louis sports from a media lens, particularly using the 1960’s in sports as a case study of how newspaper media was able to cover professional sports in the city, including the run of success the St. Louis Baseball Cardinals had during the decade, the introduction of the St. Louis Football Cardinals and St. Louis Blues, along with the death of the St. Louis Hawks.