Document Type

Article

Publication Title

ISAR Journal of Arts, Humanities and Social Sciences

Abstract

The rapid evolution of visual aesthetics driven by AI, shared globally through the internet and social media, has dramatically accelerated what once took centuries to develop. This article explores the unique visual tropes emerging from AI-generated content, characterized by surreal, uncanny, and often unsettling imagery. Examples range from the Dor Brothers' stylized narrative videos to horrifying depictions of transformations, such as people morphing into motorcycles. The article contextualizes this aesthetic within historical developments in creative experimentation, drawing parallels with David Bowie's unconventional approach to sound creation in the 1970s. It also considers how AI-driven art, free from copyright constraints in places like China, is expanding creative possibilities, challenging conventional media, and even fueling new forms of nostalgia. The mainstream adoption of AI aesthetics in pop culture, as seen in Kendrick Lamar’s AI-generated music samples and the unsettling visual style of Secret Invasion, is contrasted with the deeper implications of AI as both a tool and a creative collaborator. With AI-generated content transitioning from raw, uncanny outputs to more refined, nostalgic forms, this article argues that AI aesthetics will continue to shape how we define creativity and artistic ownership, reflecting broader societal anxieties and shifting cultural norms.

Publication Date

9-2024

Creative Commons License

Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Share

COinS