Case Studies: Redefining Web Design and Co-creation

Document Type

Book Chapter

Publication Title

Creative Convergence

Abstract

This chapter continues exploring case studies in the realm of creative AI, where two examples that exemplify the power of generative AI in reshaping creative processes are explored. In the first part, the seamless synergy between AI and web design is covered. These real-world examples illuminate how AI has become a vital ally in crafting compelling online experiences. By integrating large language models (LLMs), programming prowess, and the finesse of generative AI art, web design ventures into uncharted territories of aesthetics and functionality. The case studies showcased here redefine conventional web development norms, paving the way for a harmonious blend of artistry and technology in the virtual domain. Moving ahead, a paradigm-shifting approach is outlined: AI as a co-creator in the realm of developing an artist’s signature style. Here, the conventional roles assigned to AI are challenged, revealing its potential as a creative collaborator rather than a mere tool. Together, these case studies unfold the transformative influence of AI in the realms of web design and artistic co-creation.

DOI

10.1007/978-3-031-45127-0_7

Publication Date

11-2023

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