Date of Award
Master Art in Fashion Business and Entrepreneurship
Dr. Chajuana Trawick
This study explored the plussize apparel fit and the satisfaction of the plussize women in the United States. According to researchers, there is a well-known gap for apparel grading when it comes to plus-size apparel. This study took a qualitative approach and used structured interviews and surveys with twenty plus-size women size 16 through 22 and ages ranging from 22 through 50 in the Midwest area. The results of the interviews and the survey indicate the plus-size woman is unsatisfied with the fit of their clothing, more specifically the fit of their pants. The results indicate there are many variants that can cause the fit of a garment not to fit as intended. In this industry, advancement of apparel mass production to include mass customization is imperative. The research questions this researcher intended to answer were:
- What is the current plus-size apparel dissatisfaction for the top three body shapes?
- What pattern shape changes should be made on plus-size pants?
- Can we achieve a good fit with the traditional grading? In theory, does it make sense to create a grade rule for various body shapes?
- For mass customization, should plus-size apparel align with menswear techniques?
Brown, Lenora, "Qualitative Research on Pant Fit: To Improve Plus-size Fit in the Plus-Size Market" (2021). Theses. 80.