Date of Award


Document Type


Degree Name

Master of Marketing



First Advisor

Joe Ancona

Second Advisor

Joe Silverio

Third Advisor

Thomas Goughenour


This "applied learning" study will focus on sexual harassment, its many perspectives, and how to prevent it from occurring. Sexual harassment is a form of sexual discrimination that was initially covered under Title VII of the Civil Rights Act (CRA) of 1964, and is now also covered under the civil Rights Act of 1991.

Title VII of the CRA of 1964 and the CRA of 1991 make it an unlawful employment practice to discriminate against any individual with respect to terms and conditions of employment because of that person's race, color, religion, sex or national origin .

The CRA of 1991 has now put some teeth into the law by allowing compensatory and punitive damages, and the right to a jury trial which was previously not available. Any behavior in the workplace taking place because of a person's gender is sex discrimination prohibited by Title VII.

This manual's focus is on the many perspectives of sexual harassment. It will also offer suggestions how companies may reduce liability while engaging in the process of eliminating sexual harassment.

Included in

Business Commons