Date of Award
Master of Digital Marketing
Andrew Allen Smith
This paper discusses the evolving landscape of social media and the significance of authenticity on social media platforms for Generation Z. It emphasizes the rise of social media platforms, shedding light on their authenticity and the profound influence they have on users' mental well-being. The paper also highlights the necessity for content creators and brands to adapt by incorporating more unpolished content on social media platforms.
The final deliverable will include a detailed survey analysis of the content authenticity on BeReal application. The findings of this study will offer valuable insights into the increasing demand for authenticity on social media among Generation Z.
Ariunbold, Soyombo-Erdene, "Being Authentic on Social Media with Generation Z" (2023). Theses. 543.