Date of Award

Spring 5-2019

Document Type


Degree Name

Master of Science/Digital Content Strategy


Art and Design

First Advisor

Dr. Andrew A. Smith

Second Advisor

Dr. Jason Dude Lively

Third Advisor

Justin Kussman


This project focuses on the organic establishment of an online brand, from conception to execution. The primary focus is the steps taken to establish an online brand. The aim of the project is to discuss the results of steps going into the brand creation, what worked and what did not work. Furthermore, the project discusses possible solutions to avoid potential issues and problems in brand creation.