Date of Award
Master of Science/Digital Content Strategy
Art and Design
Dr. Andrew A. Smith
Dr. Jason Dude Lively
This project focuses on the organic establishment of an online brand, from conception to execution. The primary focus is the steps taken to establish an online brand. The aim of the project is to discuss the results of steps going into the brand creation, what worked and what did not work. Furthermore, the project discusses possible solutions to avoid potential issues and problems in brand creation.
McPherson, Charles B., "Talking 80s: An Online Brand" (2019). Theses. 28.