Date of Award

Summer 7-2020

Document Type


Degree Name

Master of Science (MS)


Digital Content Strategies

First Advisor

Andrew Smith

Second Advisor

Brandon McKinney

Third Advisor

Peter Carlos


Analyzing content that has become viral through intent or by accident shows the cultural norms of society, personal interests of individuals to better themselves, and how platform algorithms in the form of search engine optimization are being used. Viral content commonly uses popular modern trends or can start them but creating outline content can yield the best results. Through creating viral content, this may lead to a platform where information can spread, revenue can be generated from, and ideas can influence new audiences, which can be useful for any corporation or individual.