Date of Award


Document Type


Degree Name

Master of Corporate Communication



First Advisor

Michael Castro

Second Advisor

Michael Kramer

Third Advisor

Bob Williams


This thesis will focus on establishing consistent guidelines in developing a successful corporate intranet website.

Office intranets are often neglected due to popularity of electronic commerce, and the company's investment in their public website. Standard instructions on how to develop a viable intranet site are not easily found and not likely taught.

With intranet development being a relatively new field, site expectations are very subjective. A site's perceived correctness largely depends on specific goals an organization has established for its site. There are generally high expectations and low budgets for intranets and if usability goals are not kept close at hand, design standards can become a political issue.

This study attempts to identify the main components that contribute to a viable intranet site. The objective is to determine how non-technical employees can create successful sites for their department, detailing one such employee's experience. The following chapters contain: current usage of corporate intranets; identification of research resources; guidelines for creating a dynamic intranet; the result of a first attempt at developing a site and finally, an evaluation and recommendation for future improvement of the site.

Research and analysis determines four categories to consider when planning an intranet site: content; design; usability testing; and promotion.

In order to positively impact employee communication and productivity, sites must be carefully planned, written, and tested. Establishing site development guidelines will help ensure a consistently positive outcome.

Creative Commons License

Creative Commons Attribution-NonCommercial 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

Included in

Business Commons