Date of Award
Master of Science in Digital Marketing
As the world continues to digitalize, it has never been more crucial to use and understand social media when running a business of any size. Social media is where people share their ideas, experiences, and information with the world. People can reach a larger audience once they grow their profiles and understand who the audience truly is. From a business standpoint, social media should be used to display products, services, and develop an open relationship with the audience and customers.
Trowbridge, Kaila, "Creating a Social Media Marketing Strategy for a Small Business" (2022). Theses. 130.