Date of Award

5-2022

Document Type

Thesis

Degree Name

Master of Science in Digital Marketing

Department

Marketing

First Advisor

Andrew Smith

Second Advisor

Laveda Peterlin

Third Advisor

Dennis Schmickle

Abstract

As the world continues to digitalize, it has never been more crucial to use and understand social media when running a business of any size. Social media is where people share their ideas, experiences, and information with the world. People can reach a larger audience once they grow their profiles and understand who the audience truly is. From a business standpoint, social media should be used to display products, services, and develop an open relationship with the audience and customers.

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