The Confluence

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The present study investigated a connection between color combinations, saturation, and emotions. This study collected data from 87 participants from social media sites and the Lindenwood Participant Pool. Participants were asked two sets of questions on an Online Qualtrics survey. The first set exposed participants to images varying in color scheme and saturation and asked them to indicate their emotional reactions toward the images. The second set of questions contained demographic questions. The finding revealed there to be a connection between emotional responses based on color scheme and saturation but not based on both factors. The implications of these findings can help create spaces for individuals in institutions that increase positive emotions and help inspire further research on color combinations and emotions.

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Psychology Commons