Abstract

This research project aimed to determine whether it was easier for individuals to memorize and recall words when being presented with a visual presentation than with an auditory presentation. Method: To gather data, an online survey was designed and conducted to test participants more sufficiently. This study consisted of individuals that were 18 years or older and who have good visual and auditory abilities. This study was conducted using two lists of 10 words that contained six letters, three syllables, and were nouns. Half of my participants were presented with 10 words visually whereas the other half of the participants were shown the 10 words auditorily. Specifically, half of the participants received List A either visually or auditorily while the other half received List B either visually or auditorily. Each participant only received one list of words during the trial, presented in different ways. After collecting the data, the difference between the two groups of subjects and the number of words correctly recalled were compared using an independent samples t-test. Results: The analysis then revealed which presentation, visual or auditory, was easier to memorize and recall. Discussion: Thus, I hypothesized that it would be more challenging to memorize and recall a list of words when presented auditorily than visually.

Recommended Citation

Edwards, Hannah L. (2023) "The Effectiveness of Visual vs. Auditory Presentation of Information on Memory," Undergraduate Psychology Research Methods Journal: Vol. 2: Iss. 2, Article 2.
Available at: https://digitalcommons.lindenwood.edu/psych_journals/vol2/iss2/2