The Color Red Enhances Men’s and Women’s Attraction to the Opposite Sex

Authors

Heather Franklin, Lindenwood University
Jessica Forbes, Lindenwood University

Abstract

Based on previous research, the color red has been shown to enhance one’s attraction to the opposite sex. We hypothesized that if a photo of the opposite sex was framed in red, then people would rate it as more attractive than if the same photo were framed in white. Furthermore, all things being equal, men would prefer the photo framed in the darker shade whereas women would prefer the photo framed in a lighter shade of red. A total of 38 participants were shown five photos and selected the photo they found most attractive. The results revealed partial support for our hypotheses.

Recommended Citation

Franklin, Heather and Forbes, Jessica (2009) "The Color Red Enhances Men’s and Women’s Attraction to the Opposite Sex," Undergraduate Psychology Research Methods Journal: Vol. 1: Iss. 9, Article 7.
Available at: https://digitalcommons.lindenwood.edu/psych_journals/vol1/iss9/7

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.

Publication Date

5-2009