Abstract

The differences in marketing techniques using the product Red Bull Energy Drink was investigated in this research project. Three techniques were used: the participant was read aloud information, the participant read information from a pamphlet, and the participant was shown a power point presentation. These techniques were tested to discover whether the marketing technique influenced the consumer purchase of the product. 64 participants were tested, but only 31 participants’ data was used. Many participants’ data had to be excluded due to factors of affiliation and missing data. After conducting a one-way ANOVA, we did find statistical significance between the presentation of different marketing techniques and a change in consumption. The power point method of marketing was the most effective.

Recommended Citation

Hogenmiller, Jennifer and Steuber, Kailey (2008) "Red Bull Marketing Techniques," Undergraduate Psychology Research Methods Journal: Vol. 1: Iss. 8, Article 5.
Available at: https://digitalcommons.lindenwood.edu/psych_journals/vol1/iss8/5