Consumer Perception and Food Packaging

Authors

Dan Agnew, Lindenwood University
Patti Nibert, Lindenwood University
Shawna Wells, Lindenwood University

Abstract

Color in food packaging may influence consumer perception of various factors of health of the food product. If lighter colored food packages are seen as healthy, people who are concerned about health will purchase these products. In this study, fifty participants were asked to answer questions about food products based on the packaging color. There were four trials of products, all of which contained three packages that were colored red, green, or light blue. Ultimately, products that were lighter in color, i.e. light blue, were indicated as being the healthier products

Recommended Citation

Agnew, Dan; Nibert, Patti; and Wells, Shawna (2005) "Consumer Perception and Food Packaging," Undergraduate Psychology Research Methods Journal: Vol. 1: Iss. 3, Article 2.
Available at: https://digitalcommons.lindenwood.edu/psych_journals/vol1/iss3/2

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.

Publication Date

5-2005