Undergraduate Psychology Research Methods Journal


Theorists have been led to believe that there is a gender difference when it comes to how you eat. In my present study I recruited sixteen females and fifteen males who participated in a survey and taste test to see if there was a gender difference between males and females in regards to identifying store brand food and name brand food. I found that there is no gender difference in the ability to name brand food and store brand food. I plan on presenting my study to several grocery stores and showing them my results. The grocery stores could then further my study and publish their results to marketing firms and help them on how to decide on advertising and marketing products.

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