Undergraduate Psychology Research Methods Journal


A review of the literature suggested there could be gender differences in the goals and shopping habits of consumers. The hypothesis is that female college students will take part in the activity of shopping for the sake of shopping while male college students will take part in the activity of shopping to purchase specific items. I tested this hypothesis by giving out questionnaires concerning one’s shopping habits and goals to volunteer undergraduate college students of both genders from Lindenwood University in St. Charles, MO. The findings did support the hypothesis. Individual statistics from each question show support for gender differences. The findings may benefit both consumers and the department stores by informing them of any gender differences in the habits and goals of college students who shop. With this information, department stores may find it beneficial to adjust their marketing strategy accordingly.

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This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.

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