Observation and Generalization in Cultural Anthropology
American Journal of Sociology
Because workers in all the social sciences depend on the observations of the field anthropologist for data about cultures other than their own, these observations must be as objective as possible and should not be clouded by generalizations and interpretations which cannot be checked by others. In Margaret Mead's Sex and Temperament the data do not always support her interpretations and sometimes might legitimately be used to support generalizations diametrically opposed to hers. Rigorously controlled observation, preferably by means of instruments, and quantified where possible, will prevent confusion.
Bernard, Jessie, "Observation and Generalization in Cultural Anthropology" (1945). Faculty Scholarship. 399.