Date of Award
Spring 5-2020
Document Type
Thesis
Degree Name
Master of Arts (MA)
Department
Art History and Visual Culture
First Advisor
Dr. James Hutson
Second Advisor
Dr. Sarah Cantor
Third Advisor
Dr. Alexis Culotta
Abstract
This thesis focuses on Angelica Kauffman’s efforts to create an artistic brand during her time in Great Britain. While a creative entrepreneur is a contemporary idea, Kauffman made conscious decisions regarding her art and its use on various mediums. Her feminine figures and stylization became a popular aesthetic in Georgian England on paintings, prints, and other decorative schemes. Her decisions to implement the latest technologies as well as develop relationships with British engravers allowed her to take advantage of a growing art market and culture in Britain and create her own brand.
Recommended Citation
Beach, Katelyn, "Building Her Own Brand: Angelica Kauffman and Angelic Entrepreneurship" (2020). Theses. 12.
https://digitalcommons.lindenwood.edu/theses/12