Date of Award

5-2024

Document Type

Thesis

Degree Name

Master of Science in Fashion Business and Entrepreneurship

First Advisor

Chajuana Trawick Ferguson

Second Advisor

Amanda Casarez

Abstract

This project aims to develop a comprehensive business plan for a one-of-a-kind bridal store called Mechelle's Bridal Palace, which offers an innovative and unique bridal shopping experience. The plan goes beyond the traditional bridal store concept and includes a café, which will provide customers with additional relaxation and convenience. This business plan focuses on redefining the traditional bridal shopping experience and making it more enjoyable for customers. Moreover, this project aims to address the issue of diversity, representation, and inclusion in bridal fashion. The bridal industry has historically been exclusive, and it aims to address this by creating a more inclusive environment for all customers, regardless of their background, ethnicity, or body type. This approach will help create a more welcoming and comfortable bridal shopping experience This business plan highlights how two different industries, bridal fashion, and the food and beverage industry, can come together to create a new and innovative concept. This combination will provide customers with a unique and memorable experience that will set the bridal store apart from the competition.

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