Date of Award
Master of Arts in Social Media and Digital Content Strategy
Jason L. Waack
This project will investigate the way that generation z/post millennials interact and respond to digital marketing and social media. The final deliverable is a 30-minute webinar offering a wide assessment of this up and coming generation. The video will include a comparison between how advertising is currently conducted for millennials and how it will need to change their successors. The webinar will also include research, examples of successful marketing to this generation, and practical application tips.
Kinney, Bailey Elizabeth, "Cracking The Social Media Code of Post-Millennials" (2019). Theses. 56.