Presenter Information

Elle Mizwicki, Lindenwood University

Start Date

24-4-2025 12:00 AM

Description

The research I will be conducting is how sports organizations can effectively use social media to grow their social media platforms, fan base, branding and even selling their merchandise. By using social media platforms like Instagram, TikTok, X, to gather information that will help gain fan engagement, tracking followers etc. By using quantitative methods to help us reach our goal we can count on how this will increase social activity and an increase in attendance for sports. This quantitative research can give insights in social media and how it can be a very beneficial tool for reaching a targeted audience with our sports brands.

Share

COinS
 
Apr 24th, 12:00 AM

Sports Organizations in Social Media

The research I will be conducting is how sports organizations can effectively use social media to grow their social media platforms, fan base, branding and even selling their merchandise. By using social media platforms like Instagram, TikTok, X, to gather information that will help gain fan engagement, tracking followers etc. By using quantitative methods to help us reach our goal we can count on how this will increase social activity and an increase in attendance for sports. This quantitative research can give insights in social media and how it can be a very beneficial tool for reaching a targeted audience with our sports brands.

 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.