The purpose of the experiment was to see which sex pays better attention to a speaker present a story. A video was shown of two detailed passages read by both a woman and man. The speakers were as equally attractive in the researcher’s opinion, dressed nicely, and videotaped from the neck line up. If the speaker was a woman it was hypothesized that men would remember more details about the story whereas women would remember more about the appearance of the female speaker but that no sex differences would be found for either measure when the speaker was a man. The results of a 2 (sex) X 4 (content) X 2 (appearance) ANOVA revealed only significant main effects but no interaction.
"Battle of the Sexes,"
Undergraduate Psychology Research Methods Journal: Vol. 1
, Article 9.
Available at: https://digitalcommons.lindenwood.edu/psych_journals/vol1/iss9/9
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