Abstract

The purpose of this experiment was to determine if American participants compared to non-Americans participants would choose a bigger consumable item regardless of its cost when asked to choose between a smaller and larger item. Participants were shown a series of items that consisted of five pairings of two different-sized consumable items and asked to state their preference after each set of items was presented. This process was administered one time with pricing information of the items made known to the participants and one time without pricing information, counterbalancing of pricing information was utilized. The results concluded that price did in fact have an effect on American participant’s choices; however, overall non-Americans made more large choices than Americans.

Recommended Citation

Bratcher, Amanda; Aneas, Sofia; and Lopez, Jesus (2008) "Is Bigger Better or is Less More? : American Compared to Non-American Consumption Habits," Undergraduate Psychology Research Methods Journal: Vol. 1: Iss. 8, Article 6.
Available at: https://digitalcommons.lindenwood.edu/psych_journals/vol1/iss8/6