Abstract

This study sought to show relationships between anti- and pro-smoking advertisement campaigns and the prevalence of smoking among college students. A total of 102 undergraduate students from Lindenwood University participated in the survey, which contained questions regarding family, friends, personal non-smoking and smoking habits, and the number and type of anti- and pro-smoking ads viewed. The researchers obtained informed consent, distributed the survey, and debriefed each participant after completion of the survey. The statistical analysis of the data did not show any relationships between exposure to ads and the prevalence of smoking. However, exposure to pro-smoking advertisements did affect brand preference. More research is needed to indicate any other relationships.

Recommended Citation

Campbell, Jennifer; Newcombe, Pamela; and Radford, Angela (2005) "Effects of Anti- and Pro-Smoking Campaigns on the Prevalence of Smoking in College Students," Undergraduate Psychology Research Methods Journal: Vol. 1: Iss. 3, Article 3.
Available at: https://digitalcommons.lindenwood.edu/psych_journals/vol1/iss3/3