Undergraduate Psychology Research Methods Journal


The influence of color on attraction is a useful area of research, with many sociological and psychological application possibilities. Previous research has examined the relationship between clothing color and attraction, which lead to results finding that the color red influences a higher rating of attraction in the opposite sex. These results came from looking at color as a physical trait on the individual (ie. shirt color). This study examined this concept of color influence from a non-physical trait aspect. Would red have the same influence on attraction if it simply is an association trait rather than a physical trait? Participants were shown a slideshow of black and white pictures with either a red or blue border. Based on the results, it was found that there is a significant influence of the red border when rating members of the opposite sex.

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This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.

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