Download Full Text (80.6 MB)
The post-pandemic world is leaving many of us wondering, what is the purpose of education and where do I fit into this new jobs market? Lynda and Robyne sit down with Lindenwood University’s Vice President of Strategy and Innovation, Rob Westervelt to discuss these thought provoking issues. Rob takes us through the Jobs-to-be-Done Theory where the focus is on the ‘job’ as opposed to the customer. Using examples such as Apple, Rob shows how innovation and creativity can bring success. Tune in for a valuable and meaningful conversation during this uncertain time (music by Brian Elder, “Preservation Hall”, widerivermusic.com).
St. Charles, Missouri
Jobs To Be Done Theory, innovation, creativity
Elder, Robyne; Leavitt, Lynda; and Westervelt, Rob, "A Conversation with Rob Westervelt, Vice President of Strategy & Innovation, on Jobs To Be Done Theory" (2021). Headstand. 3.
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.