Part of the Advertising and Promotion Management Commons

Works by Kyle Coble in Advertising and Promotion Management

2023

Beyond the pixelated mirror: Understanding avatar identity and its impact on in-game advertising and consumer behavior, Kyle Coble, Jay Ratican, James Hutson
Faculty Scholarship

PDF

2022

The Creative Knife: Does Interference Dull the Edge of Creativity Effectiveness?, Kevin Lehnert, Brian D. Till, Kyle Coble, Mark J. Arnold
Faculty Scholarship

Link